Domestic violence is an issue that impacts millions, but few talk about it. Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse.
Domestic violence affects one in four women in their lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined.
A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends and Purple Purse provides a conversation starter.
Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.
Purple Purse, now in its third year, helps people carry on conversations and pass along information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse.
As part of Domestic Violence Awareness Month, The Allstate Foundation is sending more than 1,000 purses carrying domestic violence information throughout the country. The purses will be passed between co-workers, friends, and family, sparking important conversations along the way.
For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. We’ll give up to $350,000 for programs aimed to help domestic violence survivors and stop the cycle of abuse.
If you don’t get your hands on one of the purple purses that are being passed around the country, you can still help by logging onto Facebook.com/PurplePurse and sharing a virtual purple purse. Each time a virtual purple purse is shared or re-shared, we’ll make a $5 donation to YWCA.
For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. We’ll give up to $350,000 for programs aimed to help domestic violence survivors and stop the cycle of abuse.
Be on the look-out! I might be handing YOU the purse next. Inform your friends, neighbors, family about this.
